As PR managers for the Highland Golf Links Pro Am sponsored by Tomatin, System2 have been playing a leading role in organising, managing and publicising this prestigious tournament.
This year we will also have an on-course role, joining a team of famous faces and voices that will be familiar to fellow players.
As announced by System2, some well-known broadcasters will be teeing up in the competition which will be held from 30 September to 2 October at three leading links courses, Royal Dornoch, Castle Stuart and Nairn.
BBC journalist and broadcaster Naga Munchetty is well known to breakfast TV viewers and also Strictly Come Dancing fans, after she appeared in the programme in 2016. She is also a passionate and accomplished golfer with a handicap of 9 and a regular competitor in the annual Spire Trophy held at Castle Stuart Golf Links, one of the Pro Am venues.
Sky Sports’ Sarah Stirk is instantly recognisable for her post-round chats with the world’s best players at the Sky golf cart. But she is also as skilled on the course, with a handicap of 15.
Joining them will be multi-sports talkSPORT radio host Georgie Bingham (handicap 12) who completes a formidable female team with LET professional Sophie Walker.
Among the teams they face will be one from Castle Stuart skippered by PGA golf pro Alan Tait, also well known as a BBC Radio Scotland on-course commentator, and including colleague Iain Carter, the BBC’s golf correspondent. Both will also be speaking at the event’s prizegiving gala dinner.
As Georgie and Sarah are unable to make the final day’s play, their places will be taken by ex-journalist and System2’s Head of Media Content, John Ross, and Castle Stuart’s Administration & Marketing Manager, Stefanie Whyte.
Stefanie plays off 28 and aims to put in a good performance in a prestigious tournament, while John plays off a very erratic 18 and has set a goal of still being on speaking terms with his team mates by the end of the round.
Off the course, System2 has played an integral part in the event. We have collaborated with internationally-renowned brands to launch and promote the revamped event.
We created a new Pro Am website: www.hglproam.com to showcase some new and unique aspects of the competition and have worked closely with headline sponsors Tomatin, the three golf courses and the PGA in Scotland, along with other sponsors TaylorMade and the Black Isle Brewery and event partners Culloden House, the Kingsmills Hotel and clothing manufacturers Private Estate.
This includes the creation and distribution of news releases, writing website text and developing a social media strategy to promote the Pro Am and its supporters.
In addition, System2 will be filming the three days of competition, with highlights being shown at the prizegiving dinner, while we have also been involved in assisting with the event’s itinerary and promotional materials.
A unique selling point for 2019 is that, as well as the first place cheque, the winning professional will pick up a 50-Year-old Tomatin single malt which has been bottled exclusively for the event, with an estimated value of £10,000.
Tomatin is also providing exclusive bottles of 16-year-old malt from a commemorative cask for each competitor, while first tee gifts include TaylorMade balls and gloves and Private Estate garments.
The 54-hole event is one of the richest on the PGA in Scotland Tour and has attracted teams from across the UK as well as from Europe and the USA.
System2 is proud to be playing in a field with such big hitters.
There are still a few spaces available at the event. If you would like to enter visit: www.hglproam.com