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Social Media, Public Relations, Search Marketing


The Highlands and Islands Press Ball is a well-established and highly-regarded media industry event, having been held now for 31 consecutive years.

Since 1991, it has incorporated the Highlands and Islands Media Awards which recognise excellence in journalism across all sectors of the media, including Gaelic medium, and help promote good practice and raise standards in the industry.

HIPBMA is the only event that brings together under one roof all sections of the media in a widely-dispersed region which stretches from Shetland to Argyll and from Moray to the Outer Hebrides. This includes local, community, regional and national newspapers; local and national radio and television broadcasters and online media outlets.

System2 has organised and been a sponsor of the event for the last eight years, helping to bring together some 250 journalists and their guests, along with politicians and leaders of public and private sector organisations.

As well as its importance to the industry, the event is a major charity fundraiser. In 2018, it marked the 30th anniversary of its revival by passing the milestone of raising £100,000 for good causes, with all the money staying in the Highlands and Islands.

Digital Marketing

System2’s involvement is all-encompassing, from booking guests, arranging sponsorship and administering the awards, to organising video and photography, managing the event’s website and social media platforms and arranging the fundraising.

HIPBMA provides a unique platform for extensive contact with all sections of the Highlands and Islands media, as well as business and political networking opportunities. Sponsors are rewarded with high-profile, year-round promotion and they also help maintain and develop standards in an important and diverse industry.

By coordinating all aspects of the ball and media awards, System2 promotes and encourages a strong local media and provides a platform for good media relations with major contacts.